| Sun Journal
For years, big box stores and online sales have cut into the lure of Black Friday for small, locally-owned retail merchants. And historically, Small Business Saturday has become the bigger day.
Still, it kicks off holiday shopping, which makes it noteworthy.
Covid-19 restrictions have further complicated plans for the day-after-Thanksgiving sales date that started decades ago.
Retailers in New Bern, Kinston and Jacksonville faced a holiday season like no other in the environment of pandemic and political uncertainty.
“For brick and mortar (stores), you’ve got to really go the extra mile to win your customer over and treat the well, which we try. You’ve got two roads to go down. You sit back and see what happens or B, you make the right turn and make it happen,” said Bradley Padgett, co-owner with Susan Sweeny of Jacksonville’s 16-year-old Bradley’s Jewelers. “We are very concerned about