Post-Covid Travel Will Rebound Bigger and Better

By Sally French

When Gianna De Salvo took her 4-year-old daughter Arabella to see Santa Claus this year, it was far from the merry experience she anticipated.

“She took one look at him and froze,” De Salvo says. Santa was wearing a mask. That’s not what Arabella was expecting, and there was certainly no lap-sitting; Arabella stood behind a piece of tape indicating how close she could get.

That’s when De Salvo, a parent coach who runs a business called Joyful Parent Coaching, decided: 2021 is going to be the best Christmas ever. Her thought process is not unique as many 2020 would-be travelers look to rebound in bigger and better ways in 2021.

A Higher Tolerance for Cost

Not long after returning home from the Santa misadventure, De Salvo started browsing online and discovered what she’s calling a “trip of a lifetime” to a place called Lapland.

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