Santa goes virtual at new Sugar Land ‘Magi-sphere’ exhibit

Santa Claus is going virtual amid the pandemic.

Flight School Studio, a Dallas-based Academy Award and Emmy nominated creative team, is bringing a new interactive experience to Sugar Land Town Square from Nov. 27 to Dec. 24.

The innovative holiday installation features a three-dimensional St. Nicholas inside a large snow globe. Guests can share their holiday wishes while social distancing at the town square.

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Guests can share their holiday wishes while social distancing at Sugar Land Town Square.

Guests can share their holiday wishes while social distancing at Sugar Land Town Square.

Courtesy

“This is truly a unique and remarkable way to interact with Santa, and I know families will remember it for years to come,” chief creative officer of Flight School Studio Brandon Oldenburg said in the release. “The use of emerging technology allows us to make storytelling and experiences much more extraordinary. This is especially impactful when re-inventing such a longstanding holiday tradition.”

Flight School is putting down roots at Sugar Land Town Square with a forthcoming brick-and-mortar entertainment venue slated to open in early 2021.

“Sugar Land is home to many of Houston’s forward-thinking business, medical, and technology innovators, which we believe makes Sugar Land Town Square the perfect platform for introducing remarkable storytelling experiences,” chief executive officer of Flight School Studio Kyle Clark said in the release.

Flight School will open a brick-and-mortar venue at Sugar Land Town Square in early 2021.

Flight School will open a brick-and-mortar venue at Sugar Land Town Square in early 2021.

Courtesy

The approximately 9,000-square foot venue will offer an interactive adventure, merging physical sets with digital technologies such as projection mapping, augmented reality, 3D animation, haptics, motion tracking, lighting and sound.

“We can’t wait to show the world more of what we have in store, while also putting our home state of Texas and the Houston area at the forefront of both mixed reality and how the retail environment is being reimagined for the future,” Clark said in the release.
 
Reservations for Santa’s Magi-Sphere can be made online. Entry is free.

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