Amazon is making a foray into the luxury shopping segment with the rollout of its new exclusive Luxury Stores app in a move to attract more shoppers.
Amazon’s (AMZN) Luxury Stores will offer established and emerging luxury fashion and beauty brands. The e-commerce giant said that the new luxury fashion store will be available in the Amazon app by invitation only to US Prime members. It will launch with iconic American fashion house, Oscar de la Renta, featuring the retailer’s pre-fall and fall/winter 2020 collections, inclusive of ready-to-wear, handbags, jewelry, accessories, and a new perfume, with childrenswear coming soon.
The launch comes as Amazon is seeing more customers turning to mobile shopping. In the past year, Amazon customers ordered more than 1 billion fashioni items on mobile devices, the e-commerce giant said.
“We are inspired by feedback from Prime members who want the ability to shop their favorite