To define graduate students’ time during Covid-19 solely through the lens of academics would be to overlook the numerous details that humanize and differentiate each of their experiences. The following individuals are not merely Harvard students — they are also bakers and entrepreneurs, fathers and daughters, volunteers and Olympic-hopeful rowers. […]
Adapted
The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical limitations it presented brands and agencies also brought about innovation. Pandemic-proof virtual festivals, hybrid experiences and drive-in activations are now part of a new normal for brands’ overall consumer engagement strategy. While it’s still unclear […]