HAMAMATSU, Japan — Yamaha Motor, the world’s third-largest motorcycle maker, is stepping up marketing to attract new customers mainly in Asia such as Indonesia and India, its biggest markets, based on connectivity via a smartphone app. The new business strategy is aimed at developing Yamaha into a company that not […]

Ever since the pandemic, companies by and large have shifted to the digital platform to reach to their target market. This is also their way to boost their cause. Such is the case of the local arm of Yamaha. Yamaha Philippines recently launched the digital version of the Yamaha Safety […]