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This fashion game-changer says we’ll all be watching 3-D runway shows in the future

Fashion designer Anifa Mvuemba, founder of women's apparel line Hanifa, outside the Los Angeles County Museum of Art. <span class="copyright">(Christina House / Los Angeles Times)</span>
Fashion designer Anifa Mvuemba, founder of women’s apparel line Hanifa, outside the Los Angeles County Museum of Art. (Christina House / Los Angeles Times)

Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring.

The self-taught designer, who launched Hanifa in 2012 and became known for curve-hugging luxury pieces, was just searching for an innovative way to show her latest collection. Although she had planned to show her pieces during New York Fashion Week, Mvuemba had also dreamed of having a virtual show but hadn’t had the time or resources to pull one off. Then the pandemic happened, and she knew she couldn’t wait any longer.

Mvuemba, who has been fascinated with 3-D technology for several years, studied YouTube and other online resources to learn how to incorporate tech into

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  • September 4, 2020

Milan fashion returning to runway in September

MILAN (AP) — Giorgio Armani, Fendi, Prada and Versace are all returning to the runway in September, according to the Milan Fashion Week calendar published Wednesday.

After the coronavirus pushed many fashion houses to make online-only presentations in July, more than half of participating Milan fashion houses are making plans to present in-person previews for Spring-Summer 2021.

Due to ongoing virus precautions, including social distancing and mask requirements, as well as some travel restrictions, fashion houses have indicated that seating will be more limited than usual at next month’s shows.

Italy was the first country outside of Asia to report locally transmitted coronavirus cases, which appeared during the February runway shows in the Lombardy region that includes Milan. Closing the week that saw the fashion crowd packed as usual into to tight venues, Giorgio Armani took his collection online, with models parading the collection in an empty theater as the

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  • August 12, 2020

Let’s Never Go Back to the Runway

In the spring, designers announced new approaches to fashion week that seemed to add up to a chaotic, decentralized, impossible-to-follow system. But in practice, the new digitalized way of conceptual videos and runway live streams that’s emerged in the last five months is actually proving to be much more consumer oriented and possibly more creative (and certainly more sustainable) than the old runway regime. What if fashion…*stoner voice*…becomes like Coachella… but on Netflix? In other words, what if fashion shows become cool video events—with occasional smaller in-person shows, like concerts that get livestreamed? Each show is like a new chapter in the series, and what shows up in the stores is what shows up in stores, baby!

There will be runways in Paris and Milan this fall. But the recent digital menswear shows suggest that fashion shows may not and should not ever be the same again. For one thing,

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