MCLEAN, Va. – Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey […]
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Although the travel and tourism industry has taken a bit of a hit because of the Coronavirus pandemic, expect it to bounce back as soon as the lockdown restrictions are relaxed or lifted completely. Many people have had to postpone all their 2020 travel plans because of Covid-19, so the […]
The U.S. Navy paid the “full-service marketing agency” Young & Rubicam $2 million to help it with its disastrous foray into esports, according to documents obtained by Motherboard. According to the documents, obtained by Motherboard via a Freedom of Information Act request, the Navy contracted with Young & Rubicam as […]
For many companies, events have been a great way to grow their pipeline. Meeting people face-to-face, discussing what obstacles companies need to overcome and how your solution can help do just that (and more). It’s a place where people share experiences, thoughts, and here and there a smile. As Mastercard […]
Did you know we have an online event about digital marketing coming up? Join the Re:Brand track at TNW2020 to explore the latest brand marketing tech, trends, and challenges. Alex Antolino, the Creative Director at Typeform, will be sharing powerful branding insights and actionable strategies on how to build meaningful […]
April 6, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Books are roadmaps to personal growth, exercise tools for the mind, and even vessels that sail to adventure. For authors, books also yield another powerful purpose: establishment. Writing a good book is one of the simplest ways to establish […]
JetBlue Airways Corp. is considering switching advertising agencies after more than a decade as part of an effort to revive its marketing and cut costs, the company said. “Our agency RFI will help us evaluate which resources can most efficiently address changing customer preferences and the new travel landscape as […]
It’s time, my friends, to become a revolutionary. And no, I’m not talking about being a political revolutionary. What I want is for you to become a marketing revolutionary. I know, it sounds so boring, but it won’t seem boring when your bank sees the results in a few months. […]
Rokt Pte Ltd., an eight-year-old e-commerce marketing software provider, has raised $80 million in Series D funding. The round, which was led by investment firm TDM Growth Partners, Rokt’s largest backer, raises the company’s valuation by 42% to more than $450 million, the company said. The investment in Rokt comes […]