getty Many customers have changed their shopping habits due to the pandemic. Their go-to athletic retailer may be experiencing a stockout or they might avoid their favorite brick-and-mortar beauty store because of safety concerns. The increase in eCommerce options means they can easily shop somewhere else to find what they need. In […]

PHOTO: Bernard Hermant The COVID-19 pandemic has dramatically changed the way consumers interact with brands. Over 75% of consumers have tried new brands since the start of the pandemic according to a McKinsey report, suggesting brands are facing a dip in loyalty. In these conditions, trust becomes the paramount value proposition […]