A recent study conducted by Expedia Group claimed travelers are 57 percent more likely to book a hotel via an OTA than before the pandemic, as a result of emerging traveler booking motivations such as: To get the best nightly rate (69 percent) To get the best room (40 percent) […]
direct
Within today’s challenging context, hotel brands and properties need to look for even more innovative approaches to win back their fair shares of direct bookings. Now is a good time to start developing creative and personalized marketing techniques to give that motivational boost to your potential guests, and to let […]
For the first time since September 4, 2019, a brand-new Nintendo Direct has arrived. Here is every new announcement from the Direct, including Xenoblade Chronicles 2’s Pyra and Mythra joining Super Smash Bros. Ultimate. Xenoblade Chronicles 2’s Pyra and Mythra Join Super Smash Bros. Ultimate in March 2021 Xenoblade Chronicles’ […]
According to Travel Weekly News, 90% of people do all their holiday research online, while 80% of people book online. And out of those who book hotels, research published in Forbes Magazine shows that 70% of hotel bookings online come from OTAs. The greater insight hoteliers have on their position […]