The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical limitations it presented brands and agencies also brought about innovation.  Pandemic-proof virtual festivals, hybrid experiences and drive-in activations are now part of a new normal for brands’ overall consumer engagement strategy. While it’s still unclear […]

Get inside Wall Street with StreetInsider Premium. Claim your 1-week free trial here. New corporate identity to unify growing portfolio of premium product brands focused on outdoor lifestyle Survey: In 2020, participation in outdoor activities grew among U.S. consumers, including those new to outdoor activities EDEN PRAIRIE, Minn., Dec. 02, […]

As part of a complete overhaul, Crabtree & Evelyn is looking to reach out towards a whole new … [+] customer base. (Courtesy of Crabtree & Evelyn) It’s not unusual for a company to make some changes at some point in its existence. An update to a catalogue, maybe a […]

Then there is the American fashion brand Bill Blass, which was purchased in 2008 by the entrepreneurial brothers Cin and Peter Kim, who made their money producing dress shirts and neckwear for the mass market. The Kims hired designer Chris Benz, formerly of J. Crew, to reposition the brand for […]

Are you using LinkedIn more than ever before? As the pandemic continues, many midcareer professionals are using the extra time to network online. Whether you have been on LinkedIn for some time or are just getting started with it, having a strong profile is important. And having a solid LinkedIn […]

Founder of Sergio Mannino Studio, a leading Architectural Branding Agency that operates internationally. getty They say people have already formed an opinion of you within seven seconds of first meeting you. They look at your clothes, your hair, maybe your watch or your shoes, all in the span of just a […]

Thomas Cook planes The Chinese conglomerate that snapped up the Thomas Cook brand after it collapsed into liquidation last summer is thought to be close to a relaunch of the company. Fosun will unveil its plans to run Thomas Cook as an online travel agent as soon as this month, […]

The impact of the coronavirus will be felt for a long time after the crisis has passed. Right now, many marketing efforts are going down the drain, either because consumers have stopped listening, or because brands are too scared to spend money in such a volatile environment. The crisis has […]