Iconic UK music brand NME has launched in Asia, even as the entertainment industry is hit by the coronavirus. NME says its new Singapore-based website will deliver a fresh approach to the South East Asian music scene. The company says it will initially focus on Singapore, Malaysia and the Philippines […]
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LONDON — When thinking about Shiseido’s prestige offerings, one may think of Clé de Peau Beauté or IPSA, but actually, there is one brand, The Ginza, sitting on the top of the pyramid, and one won’t even find its brand information on Shiseido Group’s web site. With a set of […]
Yotel Clerkenwell London The CEO of slick budget hotel Yotel explains why he is so happy to be opening the brand’s first hotel in the capital’s centre this summer Yotel began life as an airport hotel, first at Heathrow and soon followed by Gatwick. The premise was simple: take the […]
If you’re active in the beauty space, the chances that you’ve watched a Desi Perkins makeup tutorial on YouTube are pretty high. Since launching her channel in 2013, she’s been busy creating videos, collaborating with brands, and just, you know, changing the beauty industry. Now she’s about to get even busier. The […]
After 50 years in shoemaking, Earth Inc. is checking off a new first. This month, the Waltham, Mass.-based private company announced its first licensing and distribution deal with European fashion-comfort brand Tamaris, to reintroduce the line to the North American markets for fall ’21. More from Footwear News Earth, best […]
February 19, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most vital parts of growing a business. It’s how you differentiate yourself from your competitors. It’s how you stand out from the crowd, and it’s what your customers feel when they […]
There is a future for Chrysler among the 13 other brands of Stellantis NV because it is a “pillar” of the transatlantic automaker, CEO Carlos Tavares said during his first visit to North America since creation of the new company. Jeep SUVs and Ram pickups may drive profits in North America, but Chrysler […]
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Quince, an online retailer based out of San Francisco, CA, is working directly with manufacturers to … [+] ship clothes from factories to consumers, cutting out middlemen. Quince Can eco-friendly clothes be made at an affordable price? This is the ultimate question in the industry, and one of the biggest […]
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In a sea of competitive brands, how do you make yours stand out? It may seem like a question without an answer. But one man has found a way to dominate his space without forfeiting hours of his time. That man is Tim Ferriss. PASADENA, CA – JANUARY 05: Host […]
Malaysia-based biscuits manufacturer Julie’s underwent its first rebrand in 35 years in 2020 as part of an effort to futureproof itself in the face of the Covid-19 pandemic. Tzy Horng Sai, brand director and son of Julie’s founder, speaks to The Drum about the brand’s transformation. Malaysian biscuit brand Julie’s […]
Kylie Jenner, 23, faced backlash on Wednesday after launching a new hand sanitizer through Kylie Skin. Karwai Tang/Getty Images Kylie Jenner announced a new $7 hand sanitizer from her company, Kylie Skin. Some people have accused Jenner of profiting off the pandemic by selling hand sanitizer, while others have come […]
The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical limitations it presented brands and agencies also brought about innovation. Pandemic-proof virtual festivals, hybrid experiences and drive-in activations are now part of a new normal for brands’ overall consumer engagement strategy. While it’s still unclear […]
Get inside Wall Street with StreetInsider Premium. Claim your 1-week free trial here. New corporate identity to unify growing portfolio of premium product brands focused on outdoor lifestyle Survey: In 2020, participation in outdoor activities grew among U.S. consumers, including those new to outdoor activities EDEN PRAIRIE, Minn., Dec. 02, […]
This has been a tough year for anniversary celebrations. The National Sports Center for the Disabled turned fifty in 2020, but the NSCD wasn’t able to have a big bash — even if this anniversary is really something to celebrate. In 1970, legendary ski instructor Hal O’Leary, along with Jerry […]
White House Senior Adviser Ivanka Trump has gone quiet on her father’s baseless allegations of voter fraud following his defeat to President-elect Joe Biden. (AFP via Getty Images) The first family has been seemingly divided over Donald Trump’s refusal to concede in the 2020 US elections to President-elect Joe Biden. […]
Xbox Game Pass and Xbox Game Pass Ultimate have two new games. One of these games is one of the most popular releases of this generation. The other new addition is a brand new game that just released today. More specifically, if you’re a Game Pass or Game Pass Ultimate […]
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As part of a complete overhaul, Crabtree & Evelyn is looking to reach out towards a whole new … [+] customer base. (Courtesy of Crabtree & Evelyn) It’s not unusual for a company to make some changes at some point in its existence. An update to a catalogue, maybe a […]
If you look up Alicia McCarvell on TikTok, you’ll find a verified account with over a million followers. Based on that information alone, you might assume that you’ve stumbled into that part of the online world where every other video is a thinly-veiled promo, and some impossibly perfect 20-year-old is […]
Then there is the American fashion brand Bill Blass, which was purchased in 2008 by the entrepreneurial brothers Cin and Peter Kim, who made their money producing dress shirts and neckwear for the mass market. The Kims hired designer Chris Benz, formerly of J. Crew, to reposition the brand for […]
Today, Airbnb and Brand USA, the destination marketing organization for the United States, announce a new partnership designed to allow guests to explore the US from the comfort of home through Airbnb Online Experiences. Along with a new landing page featuring a collection of Online Experiences that showcase the unique […]
Are you using LinkedIn more than ever before? As the pandemic continues, many midcareer professionals are using the extra time to network online. Whether you have been on LinkedIn for some time or are just getting started with it, having a strong profile is important. And having a solid LinkedIn […]
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Founder of Sergio Mannino Studio, a leading Architectural Branding Agency that operates internationally. getty They say people have already formed an opinion of you within seven seconds of first meeting you. They look at your clothes, your hair, maybe your watch or your shoes, all in the span of just a […]