COVID-19 necessitates a bit of a change to Black Friday tradition. Here’s how stores are adapting to this year’s global pandemic.


Black Friday isn’t just for big box stores with door-buster deals.

During a challenging year, many small businesses in Escambia and Santa Rosa counties also are making plans to get shoppers in their doors or on their websites. 

Employees at Buff City Soap in Gulf Breeze have been working steadily for a month to make enough product for Black Friday and the following weekend.

Jennifer Nolan, who owns the shop with her husband Jeff, said they’re even launching a new product ahead of the holiday shopping season, a soap mixed with body butter called Soap Whip.

“We’ve already seen (business) increase. A lot of people are coming in doing DIY creation station so their kids can make bath bombs to give as gifts to their grandparents,” Nolan