Mondelez International Inc.’s finance chief is reallocating funds to boost the snack maker’s marketing, and the company for the first time will spend the majority of its advertising dollars on digital channels instead of on television commercials. The Chicago, Ill.-based food manufacturer, which owns the Oreo cookie, Cadbury chocolate and […]
Advertising
California Sen. Kamala Harris, the Democratic vice presidential nominee, is planning a much larger role in campaign advertising than your typical running mate. (Photo: Scott Olson via Getty Images) California Sen. Kamala Harris has assumed a central role in Democratic advertising as the presidential campaign enters its final weeks, a […]
Real Pinard, who recovered from a 15-day bout of COVID-19, said many rally goers believe that the pandemic is a hoax designed to throw Trump’s re-election. Jim Urquhart for Insider Brands like Budweiser, Coca-Cola, Harley-Davidson, and PepsiCo are sponsoring this year’s Sturgis Motorcycle Rally, as they have in years past. […]
As the pandemic brought travel to a standstill in the first quarter and bookings were cancelled en masse, advertisers spent millions of dollars on Google advertising that turned into nothing. Since then, Google made concessions to some advertisers — but they scoff at the paltry amount. Eight German travel companies […]
In the 1960s, Ford Motor Co. had an internal code name for the 1966 model year Bronco that would go on to become one of the automaker’s most iconic vehicles: G.O.A.T., short for “Goes Over Any Terrain.” More than a half-century later the “G.O.A.T.” is making a comeback, and Ford […]
Google’s search page is displayed on a laptop in an arranged photograph taken in New York on July 24. The tech giant was hit by a lawsuit from 38 attorneys general on Thursday, the third major legal challenge against Google in two months. Bloomberg/Bloomberg via Getty Images hide caption toggle […]
China’s online advertising market has either been a minefield or a goldmine over the past year, depending on which companies you’ve invested in. For Baidu (NASDAQ:BIDU), which owns China’s top search engine, it was clearly a minefield. Baidu’s advertising revenue dropped year-over-year for six straight quarters; it broadly attributed its […]
Bonnie Clyde had just sent free pairs of beach-ready sunglasses to a who’s who of celebrities and influencers when the pandemic cancelled everyone’s vacation plans. Suddenly, a campaign meant to cement Bonnie Clyde as the nexus between internet culture and LA cool in the minds of consumers didn’t seem like […]
That is a huge recovery from the height of the pandemic when total ad spend fell 23pc in July, as companies slashed budgets to protect their cash. The rebound was prompted by businesses loosening the purse strings, from consumer goods and supermarkets, to telecoms and publishing. The UK’s biggest commercial […]