For some, white casserole dishes with blue cornflower and multi-colored floral designs bring to mind warm memories from the past. Corningware, based in Corning, New York, was founded in 1958, and through the decades its kitchenware products were popular wedding gifts.
In January 2020, ClickOrlando published a story headlined, “How to know if your vintage CorningWare is worth some serious money,” and the nostaglia-centric website Do You Remember also reported that “old Corningware dishes from the 1970s could be worth thousands of dollars.” Similar claims have been included in online advertising that, when clicked, lead to seemingly endless slideshows that require readers to click through sometimes more than 100 pages. The goal for these websites is to make more money on the ads displayed with the slideshow than it cost to run the ad that lured readers to the story in the first place. The tactic is referred to as