Chase Launches New Dining Hub Powered By Tock

Premium credit card companies like American Express and Chase are bringing a new fleet of perks and technologies to cardholders in a race to see which can provide the best, premium product on the market. The latest is a new online dining hub from Chase that allows cardholders to book local and unique experiences through Tock, a Chicago-based online reservation and technology company.

The new service, which was announced in February and which officially launched last week is available through dining.chase.com, allows Sapphire, Freedom and Ink cardholders to make reservations and order take-out directly through a portal powered by Tock. Members can choose to pay with Chase Ultimate Rewards Points, Chase credit cards or some sort of combination of the two.

Dining.chase.com also has a spectrum of Chase-only experiences such as virtual dining events with celebrity chefs or experiences shepherding viewers through culinary experiences — like how to make the perfect cheese plate.

New experiences like this dining portal come at a crucial time for Chase as it continues to venture into new, pandemic-tainted territory. It’s particularly relevant for the company and its peers like American Express because many of the premium credit cards in those families are associated with heavy rewards around travel and dining out. With travel near a standstill and in-house dining severely disrupted, however, many of the benefits that come with those high-annual-fee credit cards are less relevant.

In light of the pandemic, Chase and American Express now need to work overtime to illustrate the value of those high-annual-fee credit cards.

American Express, for example, offers free access to its Centurion airport lounges with its high-tier Platinum Card — a payment vehicle that typically comes with a $550 annual fee. With the pandemic altering spending habits, however, the group has been forced to creatively launch new benefits. Earlier this year, American Express launched a monthly wireless streaming benefit as well as further statement credit for bookings made through the Amex Travel platform. Chase launched a similar raft of perks in April.

Tock, meanwhile, has been gathering steam as a boutique alternative to traditional meal booking services like OpenTable or GrubHub. Founded in 2014, the company’s CEO is also part owner of the Alinea Group, a family of high-end dining experiences that lean on Tock as a reservation system. And while Tock hasn’t got the full reach that Opentable may have, this new partnership with Chase has given it license to close that ground.

The new dining portal from Chase is already live at dining.chase.com.

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