A primer on Singles’ Day shopping and 2020’s best Nov. 11 (11/11) deals

11/11, make a wish! And make it an indulgent one; you deserve it.

Nov. 11, aside from being a fun double-digit date, is actually a holiday for treating yourself. Singles’ Day, held annually in November, is a shopping holiday in which online retailers break out the biggest sales of the year, many even outperforming Black Friday. In 2019, the holiday broke records, bringing in a record $38.4 billion.

Haven’t heard of this wonderfully narcissistic holiday? That may be because the tradition started in China and is mostly celebrated in Asia. Chinese online retailer Alibaba, which helped the holiday go mainstream, trademarked the name Singles’ Day (“Double 11 Festival” in Chinese) in 2012.

“Not since Hallmark invented Valentine’s Day, has a company immersed itself into the social fabric of a country as Alibaba has with the Double 11 Festival in China. The Double 11 Online Shopping Festival, which has taken place every year on November 11 since 2009, has set new standards for online shopping around the world by continually generating record-breaking revenues and creating an innovative retail experience for consumers,” said the company on its Double 11 website.

According to a Pew Research study published in August, 3 in 10 US adults (31%) say they are single. That’s a big percentage of the population that deserves some retail therapy.

Since couples have Valentine’s Day and Singles’ Awareness Day in February is simply too far away, we thought those who are currently riding solo could use a day for themselves. Below is a roundup of gifts for you and you alone, or for that single person in your life you want to show a little love.

Best Singles’ Day shopping for her

Farmacy Beauty ultimate best sellers kit, $120

A Farmacy gift box and many skin care products on top

Treat yourself and treat your skin to the best Singles’ Day ever.

The natural beauty brand is celebrating the holiday in the United States, offering a promotion code to be used on Nov. 11. Enter the code “SINGLESDAY” at checkout and enjoy $25 off orders of $75 or more, perfect for this decadent skin care set. 

The ultimate kit includes four full-size products including makeup removing balm, moisturizer, eye cream and night serum. It comes in a beautiful wooden box and normally retails for $163.

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Anthropologie satin PJ sleep set, $175

A woman wears a red pajama set

Do your pajamas consist of a ratty tee from your college days and a pair of old shorts? If yes, it’s about time for an actual set of PJs.

This satin set from Anthropologie is buttery soft and features a whimsical carousel scene that will be in your happy dreams as you drift off into bliss. They have a drawstring waist for ultimate comfort, and the set comes in sizes XS to XL.

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Drunk Elephant the Trunk 4.0 skin care bundle, $450

A suitcase rolls past sample sizes of skincare products on a lime green background

The worst part of the season change is when lips become chapped and skin starts to dry out. Fight back with the ultimate kit from skin care saints, Drunk Elephant.

Sold exclusively at Sephora, the Trunk 4.0 is a $638 value and has every skin care need covered. Ten full-size products come inside, including the best-selling jelly cleanser and both the day and night serums. In addition, eight more sample products are thrown into the suitcase — which is a fully functional travel suitcase from Monos Luggage.

This complete package is an online exclusive and will only be sold for a limited time, so it’s a good thing we didn’t wait until February to share.

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Coach Charlie Carryall 40 bag, $475

A black Coach bag

You’ve got this in the bag.

Treat yourself to your new favorite wardrobe staple that will last decades. This black leather bag from Coach is big enough to store a 14-inch laptop for when you want to take your work on the go and stylish enough to just stare at while it sits on your dresser.

“Love love love! Had been searching for a higher-end work bag and came across this bag ON SALE! Classy and sophisticated,” said a review on the Coach site.

The bag is on sale, down from the original $475, making this a steal too hard to pass up.

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KORA Organics skin care package, $54

A skincare set with pink and yellow bottles
KORA Organics

Miranda Kerr is telling you treat yourself. Yes, really.

Model and activist Kerr’s skin and beauty brand KORA Organics is honoring the holiday with a great deal. Indulge in 20% off your first purchase with coupon code SINGLESDAY at checkout. This promotion is valid through Nov. 13, so don’t wait for another sign — this is it!

While the whole site will be on sale, we did pick out the noni skincare set as our pick. The box set contains the bestselling turmeric brightening and exfoliating mask, noni glow face oil and the noni radiant eye oil. They all are formulated with noni extract, derived from a plant native to Southeast Asia. Packed with vitamins and antioxidants, this is a treat for your skin and then some.

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“Treat Yoself” candle, $35

A black candle with the words Treat Yoself on the front
Here For The Burn

Hey, if the candle said to do it, you kind of have to do it.

The candle company Here For the Burn takes the feelings of the moment — and all of 2020 really — and puts them onto funny meme-based candles. The “Treat Yoself” style is perfect for Singles’ Day, but they also offer other topical sayings like “You Go Girl,” “Wine O’ Clock” and “Out of Office.”

No matter what saying you choose, each candle comes in a 9-ounce glass jar and has an option for one of two scents: mango guava or spices and evergreen for the holiday season. They burn for 60+ hours, plenty of alone time to pamper yourself.

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Diane von Furstenberg midi wrap dress, $468

A woman in a black wrap dress with silver shoulder buckle
Diane von Furstenberg

Presents aren’t the only thing made for wrapping.

Gift yourself an iconic wrap dress from the woman who invented them: Diane von Furstenberg. This midi-length dress will become your next favorite LBD and with a chainlink shoulder accent, it’s anything but basic.

DVF is celebrating the holiday with a doubled Double Eleven Day deal, offering 22% off any full-priced item from Nov. 10 through the 11th. No code is necessary for this sale, just a few clicks and some hard decision making as to which items you’ll buy.


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A FabFitFun subscription, $49.99/box or $179.99/year

A FabFitFun subscription box filled with items like makeup, bathrobes, and skin care

Stretch out your Double 11 Day purchase all year long, with a subscription that is sure to deliver on its name.

The FabFitFun subscription box has been all over social media and is insanely tempting, as each box contains eight to 10 full-size products, said to be valued at over $200. They come each season or four times per month and you can opt to pay per box or go all-in with an annual membership for a discount per box.

The winter box is available on the website, and with free shipping, the time to subscribe is now.

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Charles & Keith silver glitter pointed toe pumps, $49

A pair of silver pumps
Charles & Keith

Forget diamonds, shoes are truly a girl’s best friend.

If you need the extra sparkle, these pumps from Charles & Keith deliver. Part of the holiday collection, the shoes come in silver, pink and black glitter to add glitz to any outfit — even your sweatpants.

The fashion company is bringing the Nov. 11 holiday to American shoppers, offering 20% off on a full-price item, plus free standard delivery. Just enter the code “NOV1111” at checkout and wait for your pretty pumps to be delivered to your door. The deal starts on Nov. 10, so you’ll have two days to shop around. 

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Best Singles’ Day shopping for him

Gucci screener sneakers, $790

A pair of white and cream Gucci sneakers


Kick it in style and treat yourself to a designer pair of sneakers.

Luxury fashion site 24S is having a Singles’ Day sale for all those who love deals on designer duds. This year, enter code “SINGLE24” at checkout and get 24% off full-price orders worth $500 or more. If you wouldn’t normally ball out for a pair of shoes, take this as a sign to add to your cart now, as the deal started on Nov. 2.

These sneakers also qualify for free shipping and free returns as well.

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Smokeless portable fire pit and grill kit, $20 to $250

A black fire pit and grill
Uncommon Goods


Grill up your favorite dinner-for-one this Singles’ Day, or just add to your entertaining setup for when we are back to having backyard cookouts with the buddies.

This smokeless portable grill from Uncommon Goods takes the smelly smoke out of the equation for your steak set-up, and at less than 20 pounds in total, it is fully portable. The grill also doubles as a fire pit, so you can extend those nights outside into the cold of winter.

Each piece of the fire pit is sold on the Uncommon Goods website, from the fire mat and poker to the grill itself and the solar-powered cover.

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Hugo Boss black-plated chronograph watch, $395

A black Huge Boss watch
Hugo Boss


You deserve to feel like a boss.

Remind yourself every time you look at your wrist with this classy watch from Hugo Boss. The stainless steel is made to withstand the test of time, and so is the classic black styling of the band and face. Gold hands and the Boss logo add a bit of flair for the keen eye and make this a truly unique yet necessary closet staple.

With free shipping and returns, and options for in-store pickup in select locations, there isn’t a second longer to hesitate.

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Every Man Jack personal care subscription box, starting at $10

An array of men's grooming products
Every Man Jack

Every man needs to take care of himself, and that includes your whole body from head to toe.

Every Man Jack makes it a whole lot easier to pamper your skin and hair with an all-inclusive package to get you feeling squeaky clean. Choose a sampler box for just $10, and try an array of products in four different categories: body, shave, beard and skin.

Once you’ve fallen in love with some of the products, they offer a full-sized, fully customizable box, in which you can choose any items you need and they will ship every two, three or four months at a discounted rate per product.

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Alexander McQueen skull cufflinks, $78

Gold skull cufflinks
Harvey Nichols

These cufflinks are to die for.

Even though Halloween is over, skulls are never out of style, especially from the timeless Alexander McQueen. The gold-tone cufflinks are engraved with the iconic skull as well as the designer stamp, and even come in a branded pouch when they arrive at your doorstep.

These are available at the luxury fashion site Harvey Nichols, which also happens to be celebrating the Nov. 11 holiday with a deal. Starting on Nov. 4, enter promotional code “SINGLESDAYHN” at checkout to receive 11% off everything or 22% off an item over $800. So sure, add a designer button-down to go with the cufflinks and take advantage of the dual deals.

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Craft beer of the month subscription, starting at $29.95

An array of beer bottles
Beer of the Month Club


After a long day of working from home, there’s no reason why you should have to leave to celebrate happy hour.

A subscription to Beer of the Month Club is a perfect way to treat yourself to a new brew all year long. There are five different subscriptions, ranging from US microbrews to an international beer box for worldly tastebuds. Pick your favorite and a dozen 12-ounce bottles will be at your doorstep before you can say, “Cheers.”

“This was such a great gift for one of my very favorite beer lovers! A fantastic way to celebrate locally crafted brew and it’s the gift that keeps on giving (monthly) for as long as you’d like and easy to subscribe or give as a gift!” read a review from their website.

The club is currently having a fall flash sale, where you could save up to $30.

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Sock It to Me luxe dress socks, $22.50

A man's shoe with a hot pink sock
Sock It to Me

Treating yourself goes from your head, all the way to your toes this Singles’ Day.

Sock It to Me has a special line of luxury men’s dress socks, but never the boring plain black or white. These high socks, while made with plush Egyptian cotton, pack a patterned punch. With styles from hot pink martini glasses to a burger and fry combo, get yourself some socks with sass.

To celebrate the Double Eleven Festival, the company is offering a discount of 11% off site-wide, with code “SINGLE” at checkout. This sock sale is limited and goes through Nov. 12.

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Parachute suede slippers, $79

A pair of brown suede slippers for men

A wonderfully soft treat just for your feet.

The suede slippers from Parachute are like giving your tired feet a soft hug after a long day, or even a short day when you need a bit of extra pampering. Perfect for that work-from-home lifestyle, the slippers are lined with shearling wool on the inside to keep your feet nice and warm.

The website suggests pairing them with the Waffle Lounge Set, and we don’t disagree.

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