In a move that will likely see a large rise in sales, Alibaba Group Holding Ltd will begin its Singles Day shopping event ahead of schedule in 2020, Reuters reported Friday (Oct. 30).
This year’s mega event is being looked at as a way to measure how formidably consumer demand is rallying in China in the midst of indications that a rebound in household spending has begun widening.
Alibaba will provide two shopping periods. In addition to its usual Nov. 11 shopping period that lasts for 24 hours, the company will also provide a new time between Nov. 1 and Nov. 3. The company says it will debut over 2 million new items — two times the amount in 2019.
A partner at the Full Jet consulting firm in Shanghai, Sam Coopersmith, said per the report, “The longer 11-11 lasts, the more opportunity