Dixons Carphone to axe 800 jobs in management overhaul

Changes to management structures will result in a reduction of 800 roles. Photo: Keith Mayhew/SOPA Images/LightRocket via Getty Images
Changes to management structures will result in a reduction of 800 roles. Photo: Keith Mayhew/SOPA Images/LightRocket via Getty Images

Dixons Carphone (DC.L) is to cut 800 jobs as part of an overhaul of its store management structure.

It comes months after the technology retailer announced plans to shut all 531 of its standalone Carphone Warehouse mobile phone stores in the UK, with the loss of 2,900 jobs.

At the time the retailer said around 1,800 staff were expected to be kept on, with the company focusing on its ‘shops-in-shops’ and its online business.

The Currys PC World owner is now looking to streamline store management structures as it adapts to increasing online sales, prompted by the coronavirus pandemic.

Dixons Carphone said it will remove retail manager, assistant manager and team leader roles, introducing new sales manager, customer experience manager and operational excellence manager positions in stores as part of its “strategy to become one joined-up business and a clearer, simpler and faster place to work.”

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These changes will result in an overall reduction of 800 roles.

New opportunities will also be created for staff to join its ShopLive personal shopping service, where sales staff advise customers in their homes via video-link.

Mark Allsop, Dixons Carphone chief operating officer, said: “We remain committed to our stores as part of an omnichannel future, where we offer the best of online and stores to our customers.

“As part of this we want to empower our store leadership teams, create a flatter management structure and make it easy for our customers to shop with us, however they choose. This proposal will ensure in-store roles are focused on giving a seamless customer experience and exceptional service across all our customer channels, whether online or in-store.

READ MORE: Carphone Warehouse to shut 530 stores and slash 2,900 jobs

“Sadly, this proposal means we have now entered into consultation with some of our store colleagues. This was not an easy decision and we’ll do everything possible to look after those colleagues we can’t find new roles for, financially and otherwise.

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